In order to complete and translate the collected anthropological data of hedonic smell descriptions into a physical entity, I collaborated with olfactive designer, Magali K, to create a bespoke fragrance entitled “The Scent of Humanity”, comprising of the dominant smell descriptions derived from each continent. The 5 scents defining each continent are: Asia: Frangipani; Europe: Freshly cut grass; North America: Fresh laundry; Central/South America: The sea; Africa: The rain; and a 6th smell of commonality: Sweat. The idea is to experiment whether these scents harmoniously blend together within an olfactive point of view, with the purpose of displaying an artistic and olfactive representation of the collective smell of humanity.
Each designated scent is applied to relevant embroidered smell descriptions belonging to the countries of each continent, providing an experience of sensory stimulation activating the visual, tactile and olfactory senses.
